Fitness First is the worlds largest healthclub chain and with over 400,000 active memberships, by far the biggest in Australia. AMG is the preferred Agency used by this fitness giant for branding within this market.
As part of my role with AMG I was in charge of creating all production briefed by Fitness First to AMG relating to TVC’s, Posters, Digital Signs and Banner Ads.
Digital signs, TVC’s, Print and Banner Ads.
AMG is responsible for branding Fitness First, Australia’s biggest chain of fitness Clubs
Billboards are often the simplest solution when creating a tie in with a pre-existing campaign.
AMG also publish a Bi-monthly Fitness First magazine, sell the ad space, promote each issue inside the gyms and then give them out free to 100,000 lucky members.
The First of a few examples of the kind of promotions that we would create to talk to Fitness First members.
These kinds of marketing are often created quickly and inexpensively, often with 3 or 4 messages going out per month.
An example of creating revenue opportunities using new value added features for FF’s Members.
Zenkai - FF’s holistic brand within the gyms.
Where possible, it’s always good to have a little fun!
We would often educate the members about other opportunities to train.
Nice little P.R stunt.
Captive Audience - Motivated Candidates - one lucky H.R Department!
To promote Mizone’s new product, we created fitness tips to coincide with an exclusive series of podcasts that could be downloaded from the members section of
the Mizone Rapid website, www.mizone.com.au.
The spots were designed to emulate the look and feel of the website.