Active Media Group is a Media/Production Company that specialises in reaching 'hard to reach' professionals throughout Australia. As Head of Production I was responsible for turning the Production Department into a Digital Agency producing Digital signs, TVC’s, Print and Banner Ads. Active Media Group owns all marketing and media rights Inside Fitness First Australia’s largest Health Clubs Chain (over 80 thought Oz.)
Digital signs, TVC’s, Print and Banner Ads. AMG has the unique flexibility of be able to service clients with small budgets all the way up to providing opportunities for high profile Brands looking to make use of the gym environment.
An example of a simple execution with a strong idea. Samsung has become one of our best clients.
One of the most important factors about TVC Advertising in a gym environment is the need to constantly re-enforce the message both visually and audibly.
A selection of Digital signs. These were often created to fall in line with current campaigns running through the more traditional media.
Palazzo Versace. One of Australia’s more exclusive Hotels..
On completion we had a very, very happy client.
RedBalloon(experience gifts website) reported success through spikes in their service during Fitness First campaign periods.
A nice example of of putting stills into a TVC whilst retaining a fresh sophisticated feel.
Co-Owned by Hugh Jackman. Gwinganna is Australia’s premiere health resort. It was shot in 14 hrs sans models. Both the client and myself were very happy with the results. Now I just need an excuse to go back...
Part of a series of Health tips to coincide with a national TVC campaign. AMG was often in a unique position to offer tailor made solutions so that clients could reach a captive affluent audience in a non-traditional environment.
For this Lodge&King infomercial, we shot Rachel Cooper in front of a green screen for most of the presenter stuff and then painted our staff kitchen to match the shade of L&K’s Pink/purple colour. Why? so we could include the shirt rack without the striped shirts becoming a keying nightmare!